Archive for the ‘Small-Medium Businesses’ Category

PODCAST: Family Business Succession Planning with Otis W. Baskin, PhD

This podcast interview features Otis W. Baskin, PhD, professor of management, who discusses strategies for family business succession planning.

April 18th, 2011 - By Audra Quinn


Top 10 Ways Business Owners Can Put Money in their Pockets

The Pepperdine University Graziadio School of Business and Management hosted financial experts Jonathan Stouffer and Paul Salerno of Orange County-based firm Tax & Financial Group in a seminar on ways that business owners can cut costs and add revenue during tough times. Below are their top 10 tips: 1. Max out Corporate Deductions Talk with [...]

May 12th, 2010 - By Audra Quinn


Know Your Consumers First

Podcast provided by the Oomph! company. In this interview, Dr. Andrea Scott, Professor of Marketing at the Pepperdine University Graziadio School of Business and Management, explains the importance of market research and understanding consumer behavior when conducting a branding campaign. Dr. Scott earned her PhD from the University of South Florida and an MBA from Emory University. [...]

February 15th, 2010 - By Graziadio Business Review


VC Firms Still Expecting High ROIs

Can’t see the above video? Click here to watch or read the transcript. In this video interview, John K. Paglia, PhD, Associate Professor of Finance at the Graziadio School of Business and Management, discusses the Pepperdine Private Capital Markets Project, which was released on July 27, 2009, in conjunction with a Los Angeles and California statewide economic forecast [...]

August 24th, 2009 - By John Paglia, PhD, Associate Professor of Finance