Archive for 2009

Tiger Woods needs Yoda

The media, sports, business, ethics, and image pundits are all out now, pointing out what Tiger must do to revamp his shattered image. Meanwhile, we all ask the question: What do we learn from this? Surprisingly, the business takeaway isn’t really about ruined images or the billion-dollar golf industry that Tiger almost single-handedly created and [...]

December 21st, 2009 - By Joseph Lee, Adjunct Professor


An Outsourcing Myth Exposed

U.S. businesses are at a critical crossroad as they decide whether to reinstate the 9 million jobs that have been lost in the recession so far. Many experts say that they will not, and the reason is that companies still believe that employees are inefficient compared to contract workers, shared services, and outsourcing. This view [...]

December 14th, 2009 - By Ross Atwater, GBR Author


See What Pepperdine Faculty are Reading

These book reviews are from the latest issue of the Graziadio Business Report: The Change Cycle: How People Can Survive and Thrive in Organizational Change By Ann Salerno and Lillie Brock Berrett-Koehler Publishers, 2008 Reviewed by John Oppenheim, Adjunct Professor of Management Information Systems The Change Cycle is full of examples. It provides keys to [...]

December 7th, 2009 - By Danielle L. Scott


The Psychological Impact of Layoffs

Can’t see the above video? Click this link to watch. In this video interview, Ann Feyerherm, PhD, Professor of Organization and Management and Chair of the Applied Behavior Science and Organization Theory and Management Department, explores the psychological impact of losing a job and effective methods for bouncing back. //

November 30th, 2009 - By Ann Feyerherm, PhD, Professor of Organization and Management


New or Different?

During a recent talk to a group of small business owners on the practice of innovation, someone asked this interesting question: “Which is better: new or different?” The question gave me pause—first, because we tend to think of the two terms as almost the same thing, and second, because I had never actually considered forcing [...]

November 23rd, 2009 - By Matthew May, Supporting Faculty


Peter Drucker, Masatoshi Ito, and In-N-Out Burger

November 19th is management pioneer (now deceased) Peter Drucker’s 100th birthday. To celebrate the life and teachings of this remarkable man, the Drucker Institute hosted a weeklong event, Drucker Week, featuring some of the most respected business academicians (a paradox?) of the world at Claremont University. Ken Blanchard (author of The One-Minute Manager and Know Can [...]

November 17th, 2009 - By Joseph Lee, Adjunct Professor


MBA Paper Recession-Proofs Restaurants

Dean Linda Livingstone, Winner Kasra Ferasat, GBR Editor-in-Chief Owen Hall Kasra Ferasat of Palos Verdes, CA., (pictured center) a fully employed MBA program student at Pepperdine University’s Graziadio School of Business and Management, is the 2009 first place $1000 winner in the student paper competition held by the Graziadio Business Report. For the second year, [...]

November 16th, 2009 - By Danielle L. Scott


GBR Fall 2009 Issue Now Online!

In this issue, read about: IT Strategy for Small and Medium-Sized Businesses in an Economic Downturn Cost-Effective IT Solutions and Critical Success Factors for SMBs. In an uncertain economy, small companies often feel the pinch of reduced business activity more acutely than large firms. As a result, it becomes increasingly important to do more with [...]

November 9th, 2009 - By Danielle L. Scott


Beta(ful) Market Hypotheses

In my many years as a derivative trader and hedge fund manager, I forged a solid and long-lasting relationship with risk. Like a beautiful but dangerous woman, risk permeated my professional life—a constant courtship leading me to many attempts at fully understanding its mysterious ways. A never-ending effort! The theoretical foundations of risk analysis were [...]

November 2nd, 2009 - By Davide Accomazzo, Adjunct Professor of Finance


My Shocking Bank Experience and the Need to Read Terms and Conditions

This post first appeared on Dr. Forsyth’s blog, Financial Wisdom Preparatory Institute. I recently had a bad encounter with a bank. However, there is a basic principle that I follow that kept me from financial harm. I applied for a business credit card, which I wanted to facilitate payments and I intended to pay off [...]

October 19th, 2009 - By Joetta Forsyth, PhD, Assistant Professor of Finance