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	<title>Comments on: Retaining Customers Part III: Invest to Prevent Customer Defections</title>
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	<description>Deciphering the Latest Business Research</description>
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		<title>By: greenville sc bankruptcy lawyer</title>
		<link>http://gbr.pepperdine.edu/blog/2008/06/09/37/comment-page-1/#comment-28671</link>
		<dc:creator>greenville sc bankruptcy lawyer</dc:creator>
		<pubDate>Sat, 05 Jun 2010 18:12:28 +0000</pubDate>
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		<description>Thank you for sharing this fine article. Very inspiring! (as always, btw)</description>
		<content:encoded><![CDATA[<p>Thank you for sharing this fine article. Very inspiring! (as always, btw)</p>
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		<title>By: Treat Your Customers Like Royalty to Reap the Benefits of Their Loyalty &#171; B2B Fishbowl</title>
		<link>http://gbr.pepperdine.edu/blog/2008/06/09/37/comment-page-1/#comment-8267</link>
		<dc:creator>Treat Your Customers Like Royalty to Reap the Benefits of Their Loyalty &#171; B2B Fishbowl</dc:creator>
		<pubDate>Tue, 04 Aug 2009 22:11:44 +0000</pubDate>
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		<description>[...] Their Loyalty   By Tena Hartwig  August 4th, 2009 On average, the cost of finding a new customer is five to six times more expensive than keeping a current one. So, what can a company do to ensure that their best customers stick [...]</description>
		<content:encoded><![CDATA[<p>[...] Their Loyalty   By Tena Hartwig  August 4th, 2009 On average, the cost of finding a new customer is five to six times more expensive than keeping a current one. So, what can a company do to ensure that their best customers stick [...]</p>
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		<title>By: Referrals &#62;&#62; Referral Marketing</title>
		<link>http://gbr.pepperdine.edu/blog/2008/06/09/37/comment-page-1/#comment-2441</link>
		<dc:creator>Referrals &#62;&#62; Referral Marketing</dc:creator>
		<pubDate>Fri, 02 Jan 2009 20:50:37 +0000</pubDate>
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		<description>Good points here. Also, testing for value-reinforcement is an important issue. Business need to do a better job effectively measuring whether a client/customer is finding value in the relationship. It&#039;s important to discuss whether &quot;value-delivered&quot; (by me as a biz) equates to value-received (by you) in the customer&#039;s mind.</description>
		<content:encoded><![CDATA[<p>Good points here. Also, testing for value-reinforcement is an important issue. Business need to do a better job effectively measuring whether a client/customer is finding value in the relationship. It&#8217;s important to discuss whether &#8220;value-delivered&#8221; (by me as a biz) equates to value-received (by you) in the customer&#8217;s mind.</p>
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		<title>By: Graziadio Business Report Blog &#187; Retaining Customers Part IV: Parting Comments</title>
		<link>http://gbr.pepperdine.edu/blog/2008/06/09/37/comment-page-1/#comment-321</link>
		<dc:creator>Graziadio Business Report Blog &#187; Retaining Customers Part IV: Parting Comments</dc:creator>
		<pubDate>Tue, 17 Jun 2008 16:15:37 +0000</pubDate>
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		<description>[...] This is the last of a series of four blogs devoted to the topic of customer retention. Read Part 1, Part 2 and Part 3. [...]</description>
		<content:encoded><![CDATA[<p>[...] This is the last of a series of four blogs devoted to the topic of customer retention. Read Part 1, Part 2 and Part 3. [...]</p>
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		<title>By: Mechanic</title>
		<link>http://gbr.pepperdine.edu/blog/2008/06/09/37/comment-page-1/#comment-320</link>
		<dc:creator>Mechanic</dc:creator>
		<pubDate>Tue, 17 Jun 2008 14:22:43 +0000</pubDate>
		<guid isPermaLink="false">http://gbr.pepperdine.edu/blog/?p=37#comment-320</guid>
		<description>I agree with Ginger. It is the small things that can make the biggest difference when it comes to Customer Service and which will have the largest impact on retention.</description>
		<content:encoded><![CDATA[<p>I agree with Ginger. It is the small things that can make the biggest difference when it comes to Customer Service and which will have the largest impact on retention.</p>
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		<title>By: Ginger Johnson</title>
		<link>http://gbr.pepperdine.edu/blog/2008/06/09/37/comment-page-1/#comment-292</link>
		<dc:creator>Ginger Johnson</dc:creator>
		<pubDate>Mon, 09 Jun 2008 20:35:07 +0000</pubDate>
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		<description>Here, here! Good, true Customer Service and therefore the Customer experience, is easy to perform well. A the same time it&#039;s also easy to really muckup. Pay attention (fits everyone&#039;s budget), stay attentive and you&#039;ll reap the rewards. ginger</description>
		<content:encoded><![CDATA[<p>Here, here! Good, true Customer Service and therefore the Customer experience, is easy to perform well. A the same time it&#8217;s also easy to really muckup. Pay attention (fits everyone&#8217;s budget), stay attentive and you&#8217;ll reap the rewards. ginger</p>
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		<title>By: Jason Whitmen</title>
		<link>http://gbr.pepperdine.edu/blog/2008/06/09/37/comment-page-1/#comment-291</link>
		<dc:creator>Jason Whitmen</dc:creator>
		<pubDate>Mon, 09 Jun 2008 14:44:41 +0000</pubDate>
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		<description>I&#039;ve been reading along for a while now.  I just wanted to drop you a comment to say keep up the good work.</description>
		<content:encoded><![CDATA[<p>I&#8217;ve been reading along for a while now.  I just wanted to drop you a comment to say keep up the good work.</p>
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