PODCAST: The Financial Elements of Business Resilience with Garland Simmons, PhD
In this podcast, Garland Simmons, PhD, offers commentary on the financial elements of business resilience, offering examples of businesses that have flourished.
Author Archive
PODCAST: Understanding Secondary Meaning in Trademark Law
What’s in a name? Quite a bit, it turns out. This podcast summarizes the rules of secondary meaning in trademark law with Alexa Koenig, JD, MA.
PODCAST: Economist Christopher Thornberg Says a Double Dip is Unlikely
In this podcast interview, Economist Christopher Thornberg discusses the slew of recent data that portrays faltered growth for the American economy.
PODCAST: The Downside of the Federal Reserve’s Proposed Actions with Exchange Rates
In this podcast, economist Don M. Atwater and finance guru Darrol J. Stanley discuss the potential pitfalls of the Federal Reserve’s current monetary policy.
PODCAST: Family Business Succession Planning with Otis W. Baskin, PhD
This podcast interview features Otis W. Baskin, PhD, professor of management, who discusses strategies for family business succession planning.
PODCAST: Distinctiveness in Trademark and Trade Dress Law
In this podcast interview, David Scalise, JD discusses how critical trademarks and trade dress are to a company’s success, and the legal protections for them.
PODCAST: Self-Organizing Conversation as an Invitation to Serendipity with Dr. Stephen R. Axley
Click here to listen and subscribe in iTunes U Where do truly great ideas come from? Is it possible to purposefully discover serendipity? How do people share information in ways to expand what they know? Stephen R. Axley, PhD believes that the answer to these questions lies in something we all do naturally, on [...]
CEO Insights: Ed Hogan Discusses the Importance of Making a Contribution
In this episode, CEO Insights features Ed Hogan, who founded Pleasant Holidays with his wife, Lynn, and grew the business to approximately $500 million annually.
CEO Insights: An Intimate Conversation with Eli Broad
Can’t view this video? Click here to open in new window. CEO Insights is a production of Pepperdine University that spotlights the life and contributions of prominent business leaders. In this episode, CEO Insights turns the lens on Eli Broad. As the child of immigrant parents, Eli Broad was instilled with the values of hard [...]
Ten Tips for Improving Your Business Writing
On Friday, Gary Kinder, an expert on business and legal writing, offered a course on Advanced Business Writing at Pepperdine University. He drove the point home that “your credibility rides with every sentence.” Here are a few takeaways from his presentation: 1.) Avoid Splitting Infinitives: This rule came from Latin scholars who, in 1820, wanted [...]
