Humor Makes All the Difference
Alan Beard, adjunct marketing professor and social media expert, discusses the value of keeping humor in the workplace.
Author Archive
It’s Not the Words, It’s How You Say Them
Marketing professor and social media pro Alan Beard talks about how to create social media with “panache.”
Does Anybody Care?
Alan Beard, adjunct professor of marketing strategy at Pepperdine, explains how to get your audience to care about the company’s social media messages.
Social Media: It’s Not About You
Marketing professor Alan Beard likens social media best practices to that of dinner party conversation – listen, engage, don’t offend, and be interesting.
