Archive for March, 2011

The Future of SEO: Google’s New Algorithm Takes on Content Farms

Graziadio School faculty chime in on Google’s new algorithm to reduce content farms, what it means for SEO, and how business websites can optimize their sites.

March 29th, 2011 - By


Market Wrap: March 25, 2011

One should look at an investment as if it was a relationship and define under what circumstances that relationship no longer holds value.

March 25th, 2011 - By


PODCAST: Distinctiveness in Trademark and Trade Dress Law

In this podcast interview, David Scalise, JD discusses how critical trademarks and trade dress are to a company’s success, and the legal protections for them.

March 23rd, 2011 - By


Market Wrap: March 18, 2011

As if the human toll and suffering were not tragic enough, Japan also had to endure economic and financial strains unmatched in recent history.

March 18th, 2011 - By


Japanese Earthquake Aftermath: TEPCO, the Media, and Transparency

Four days after the disaster in Japan, we are starting to see the break-down in trust amongst the Japanese public, media, and government.

March 15th, 2011 - By


PODCAST: Self-Organizing Conversation as an Invitation to Serendipity with Dr. Stephen R. Axley

[powerpress: http://gsbm-med.pepperdine.edu/gbr/audio/winter2011/Podcasts/Axley podcast.mp3] Click here to listen and subscribe in iTunes U Where do truly great ideas come from? Is it possible to purposefully discover serendipity? How do people share information in ways to expand what they know? Stephen R. Axley, PhD believes that the answer to these questions lies in something we all do […]

March 15th, 2011 - By


Market Wrap: March 11, 2011

The 8.9 magnitude earthquake hitting Japan on Friday, March 11, sent shockwaves of disbelief around the world. Rare events like this one can send massive financial shockwaves too.

March 11th, 2011 - By


Introducing Market Wrap with Clemens Kownatzki

Clemens Kownatzki, adjunct professor of financial risk management introduces “Market Wrap,” a brief summary of interesting market events and major economic news.

March 7th, 2011 - By


Humor Makes All the Difference

Alan Beard, adjunct marketing professor and social media expert, discusses the value of keeping humor in the workplace.

March 3rd, 2011 - By