Archive for June, 2008

See You in St. Pete Beach! (AACSB Conference on Learning and Research)

The Graziadio Business Report will be exhibiting at the Association to Advance Collegiate Schools of Business (AACSB) Conference on Learning and Research next week (June 29 to July 1) in St. Pete Beach, Florida. Will you be there? If so, we’d love to meet you! If you have a compelling research project and are interested […]

June 26th, 2008 - By


Retaining Customers Part III: Invest to Prevent Customer Defections

This is the third of a series of four blogs devoted to the topic of customer retention. Read Part 1 and Part 2. Every customer that you keep represents at least three that you don’t have to attract. Numerous research studies indicate that the cost of acquiring a new customer usually runs from two to […]

June 9th, 2008 - By


Retaining Customers Part II: The Flight of the “Service Zombies”

This is the second of a series of four blogs devoted to the topic of customer retention. To read Part 1, click here. Employees get excited when management demonstrates a serious commitment to listening to customers and staff’s suggestions for serving them. Building customer loyalty is everyone’s responsibility and everyone’s input is critical. Sharing information […]

June 3rd, 2008 - By