Articles by David W. Stewart, PhD

David W. Stewart, PhD, is the Robert E. Brooker Professor of Marketing and Chair of the Marketing Department in the Marshall School of Business at the University of Southern California. He is a past editor of the Journal of Marketing and current editor of the Journal of the Academy of Marketing Science.

Making Marketing Accountable

David W. Stewart, editor of the Journal of the Academy of Marketing Science shares his expertise and thoughts on Marketing Accountability.

2006 Volume 9 Issue 3 - By