Articles by Andrea D. Scott, PhD
Andrea D. Scott, PhD, originally from Kingston, Jamaica, currently resides in Malibu, CA where she is a tenured marketing professor at Pepperdine University’s Graziadio School of Business & Management. Additional professional affiliations include membership in the American Marketing Association, the Association for Consumer Research, and the Marketing and Public Policy academic special interest group. Andrea is a former board member and marketing committee chair for the Susan G. Komen for the Cure© in Los Angeles County. She received degrees from the University of South Florida (PhD, Marketing), Emory University (MBA), and Wheaton College (BA). Andrea is also affiliated with the PhD Project and has been an invited speaker on various topics including marketing challenges facing companies in the new economy, generational differences in learning styles and consumption values, and diversity and multicultural issues in the workplace and marketplace. She is passionate about using persuasion for public good.
Participatory Action Research (PAR) provides an alternative approach to marketing that can address issues in segments of the population that receive lesser quality healthcare.