Articles by Lynda Palmer,MBA

Lynda Palmer,MBA

Do Not Call!*

New do-not-call regulations make telemarketing more difficult and less profitable for businesses, but permission-based direct marketing is an effective tool.

2003 Volume 6 Issue 2 - By Lynda Palmer,MBA and Frieda Gehlen, PhD

IT MATTERS: CRM Solution Seekers Beware!!!!

Customer relationship management (CRM) is becoming the buzz in the halls of marketing today.

2001 Volume 4 Issue 1 - By Lynda Palmer,MBA