Articles by David McMahon, PhD
David McMahon, PhD, is an associate professor of marketing in the Graziadio School at Pepperdine University. Dr. McMahon's research interests are in the areas of services, logistics, and ethics. He is co-author of one book and his research has been published in several academic journals including the Journal of Marketing Theory and Practice and The Journal of Business and Economics Research as well as a number of conference proceedings.
A Strategic Approach to Assessing and Planning Your Initiative by Terry J. Soto
After reading this book, readers will realize that the question is not whether or not to target Hispanics, but whether they understand the market and their organizations well enough to do so.
Know Can Do! by Ken Blanchard, Paul J. Meyer, and Dick Ruhe
Know Can Do! picks up where other books by author Ken Blanchard left off or possibly fell short and focuses on how to get employees to focus on what is needed for the business to excel.
Managing the Critical Role of the Warehouse Supervisor
This article describes the changing role of warehouse supervisors, their competencies, job requirements, and training needs, presenting five key takeaways.
Waiting Games People Play
Distraction, information, and compensation are common strategies that may mollify waiting customers.
The Death of the Sales Force
The traditional institutional sales representative is becoming a casualty to the move to electronic E2B supply chain management.
