Articles by Matt Stefl

Matt Stefl, Matt Stefl joined Loyola Marymount University's (LMU) College of Business Administration in 2014 as Clinical Professor and Co-Director of the M-School program. Matt brings with him nearly 15 years of advertising industry experience, most recently acting as Executive Vice President, Director of Strategic Planning at LA-based Dailey & Associates. Prior to Dailey, he held various roles at agencies like RPA, RAPP and DDB and has touched nearly every aspect of the business from media planning to copywriting to digital marketing to research and strategy. Matt also brings with him a diverse resume of experience while working with some of our nation’s biggest companies and brands like Honda, Toyota, Turbo Tax, Nestle, IHOP, Dole, Bank of America, Wells Fargo and many more.

Big Data Decision Making

The process used to gather information in making decisions can be as important as the decisions. Do you rely more on sophisticated analytics or intuition?

2015 Volume 18 Issue 2 - By and