Articles by Alexa Koenig, JD, MA
Alexa Koenig, JD, MA, is a civil and human rights attorney and a PhD candidate in jurisprudence and social policy at the University of California, Berkeley. She was formerly an assistant professor at the University of San Francisco School of Law. She earned her BA degree summa cum laude from the University of California, Los Angeles, her JD magna cum laude from the University of San Francisco School of Law where she was certified in intellectual property law, and her MA from the University of California, Berkeley School of Law.
A company must be able to defend its marks and dress to ensure a continued, strong association between the company’s products and their source.
This article, the second in a series focused on trademarks and trade dress, details the doctrine of secondary meaning and its ramifications for businesses.
An overview of the critical issue of distinctiveness in trademark law and how a company’s marks and dress can be made as strong as possible.