Articles by Mathew S. Isaac, PhD, MBA

Mathew S. Isaac, PhD, MBA, is an Assistant Professor of Marketing in the Albers School of Business and Economics at Seattle University in Seattle, Washington. His research focuses primarily on the psychology of consumer judgment and decision making, specifically examining how contextual frames, goal pursuit, and knowledge of persuasion tactics influence product evaluations and purchase intentions. Dr. Isaac’s research has been published in the Journal of Marketing and featured by TIME and the Harvard Business Review. He obtained his Ph.D. in Marketing from the Kellogg School of Management at Northwestern University and his MBA, with concentrations in Finance and Strategic Management, from the University of Chicago Booth School of Business. Prior to entering academia, Dr. Isaac worked as a Consultant and Manager for Bain & Company and ZS Associates, where he advised media, healthcare, and private equity clients on issues related to sales, marketing, and corporate strategy.

FOR SALE BY OWNER for Less than It Is Worth

What accounts for owners selling items for more or less than they are worth? Do sellers and buyers see the value of an item in the same way? Can a third-party agent impact the selling price of an item to net the seller a higher profit? This article offers some surprising answers.

2012 Volume 15 Issue 2 - By and