Articles by David W. Crain, PhD

David W. Crain, PhD, is strategy practitioner at Pepperdine University’s Graziadio School of Business and Management. A marketing and strategy consultant, Dr. Crain was formerly Director of Marketing and Strategies at Fluor Corporation and at Sempra Energy.

“Contagious: Why Things Catch On” by Jonah Berger

Jonah Berger, a marketing professor at Wharton, analyzes “Why Things Catch On” in a sort of Malcolm Gladwell approach to marketing analysis.

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Hysteresis in Financial Statements

Hysteresis is applied to corporate financial statements contrasting the path of growth leading up to the recession to the path of contraction that follows.

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Steve Jobs by Walter Isaacson

For students of business, the question revolves around who made the greatest contribution to the future of business and, by that, the greatest contribution to mankind, and to civilization’s progress.

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Fixing the Game: Bubbles, Crashes, and What Capitalism Can Learn from the NFL by Roger L. Martin

What the reader gets in Fixing the Game is deeply thoughtful business commentary with an excellent marketing case study to boot, namely the NFL.

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Living in More than One World, How Peter Drucker’s Wisdom Can Inspire and Transform Your Life by Bruce Rosenstein

Rosenstein unpacks the wisdom of Peter Drucker for the benefit of today’s business professionals, and, a prodigious amount of wisdom it is.

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