Articles by Brandon Carr, JD

Brandon Carr, JD, is an associate at Valle Makoff LLP, a complex civil litigation firm that represents many clients in intellectual property matters. He is a graduate of UC Hastings College of the Law, where he served as a member of the Board of Editors of the Hastings Law Journal and as the Senior Development Editor. Brandon graduated from UCLA with a BA in political science from the UCLA Honors Program, graduating Phi Beta Kappa and Magna Cum Laude. He has experience working in a variety of intellectual property matters after interning at Sony Pictures drafting licensing deals for television and motion pictures, as well as a judicial extern for Judge Marla Miller of the San Francisco Superior Court.

Protecting Descriptive Brands in Trademark and Trade Dress Law:

A company must be able to defend its marks and dress to ensure a continued, strong association between the company’s products and their source.

2011 Volume 14 Issue 3 - By , and

Secondary Meaning in Trademark and Trade Dress Law

This article, the second in a series focused on trademarks and trade dress, details the doctrine of secondary meaning and its ramifications for businesses.

2011 Volume 14 Issue 2 - By , and

The Quest for Distinctiveness in Trademark and Trade Dress Law

An overview of the critical issue of distinctiveness in trademark law and how a company’s marks and dress can be made as strong as possible.

2011 Volume 14 Issue 1 - By , and