Articles by Brandon Carr, JD
Brandon Carr, JD, is an associate at Valle Makoff LLP, a complex civil litigation firm that represents many clients in intellectual property matters. He is a graduate of UC Hastings College of the Law, where he served as a member of the Board of Editors of the Hastings Law Journal and as the Senior Development Editor. Brandon graduated from UCLA with a BA in political science from the UCLA Honors Program, graduating Phi Beta Kappa and Magna Cum Laude. He has experience working in a variety of intellectual property matters after interning at Sony Pictures drafting licensing deals for television and motion pictures, as well as a judicial extern for Judge Marla Miller of the San Francisco Superior Court.
A company must be able to defend its marks and dress to ensure a continued, strong association between the company’s products and their source.
This article, the second in a series focused on trademarks and trade dress, details the doctrine of secondary meaning and its ramifications for businesses.
An overview of the critical issue of distinctiveness in trademark law and how a company’s marks and dress can be made as strong as possible.