Articles by Areg Bagdasarian, MBA
Areg Bagdasarian, MBA, is a 2010 graduate of the 20-month MBA program at the Graziadio School of Business and Management, with an emphasis on marketing. He served as co-president of Pepperdine's Marketing Society, and was selected to be on the school's ethics committee. He completed internships with the leading online document sharing company Docstoc.com, as well as in the New Media department of Comcast Entertainment Group. His interests include marketing strategy and blogging, and he is the founder of the clean technology automotive blog www.sleekandgreen.com.
Businesses can best benefit from social media by having a good overall strategy and knowing how to listen, participate, and measure results.