GBR

1999, Volume 02, Issue 2

Cultivating the customer asset

Cultivating the customer asset

Improve service by recognizing different stages of customer development

William Bleuel, PhD


Knowledge is Power...

Knowledge is Power...

But knowledge management requires organizational change

Lindsley G. Boiney, PhD


Defamation vs. negligent referral

Defamation vs. negligent referral

A policy of giving only basic employee references may lead to liability

Linnea B. McCord, JD, MBA


E-Commerce & Taxation

E-Commerce & Taxation

Three options offered for gathering billions in tax revenues from Internet sales

Philip Romero, and James Wilburn, PhD


Preserving family & business assets

Preserving family & business assets

An overlooked step in the business of life

William G. Larson, JD



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The opinions expressed are those of the authors and do not necessarily reflect the views of the
Graziadio School of Business and Management or Pepperdine University.