Making Marketing Accountable

Twelve characteristics to provide standards and metrics that create accountability for marketing decisions.

Achieving Corporate Success and Maximized Value

A six-stakeholder strategy to create long-term corporate success while creating value for the company.

Two Supreme Court rulings go against shareholders.

Are network groups unnecessary, or are young managers naive?

What is the Common Denominator for High Project ROI's?

With Michael Crooke, Gwynne Rogers, Sarah Wauters

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything; Mergers and Acquisitions from A to Z; Deals from Hell