Figure 5: Comparing Substitute Products – the NBA vs. the National Hockey League (NHL), National Football League (NFL), and Major League Baseball (MLB)
|
NBA |
NHL |
NFL |
MLB | |
|
Average Ticket Cost (2003-04) |
$44.68 |
$43.57 |
$54.75 |
$19.82 |
|
Regular Season Games |
1,230 |
1,230 |
256 |
2,430 |
|
Average Attendance per Game |
17,443 |
18,751 |
67,618 |
41,886 |
|
Total Attendees per Season |
21,454,890 |
23,063,730 |
17,310,208 |
101,782,980 |
Sources: Average ticket cost http://www.teammarketing.com/fci.cfm?page=fci_nba_03-04.cfm; Regular season games: www.nba.com/standings, nfl.com/standings, nhl.com/standings, mlb.com/standings and Rodney Fort's Sports Business Data - http://users.pullman.com/rodfort/SportsData/BizFrame.htm
©