Age:

37% between 18-34

Education:

62% attended or graduated college

Income:

48% earn > $50k annually

Gender:

59% male, 41% female

Racial Distribution:

18% African Am., 15% Hispanic

Bought Sporting Goods in past 3 months:

54%

Bought Licensed Apparel in past year:

45%

Access Internet Regularly:

66%