Figure 2: Comparison of the Top and Bottom Firms in the NBA, 2003-04 Season Data

Team

 

Win-Loss

Record

 

No. of Titles since 1980

Average Attendance Home Games

Player Expense

(millions)

Market Size

(metro pop

in millions)

Current

Value (millions)

Total Revenue (millions)

Operating

Revenue (millions)

Higher-Performers

Los Angeles Lakers

56-26

8

18,967

$66

16

$447

$149

$22.8

Chicago Bulls

23-59

6

19,736

$48

10

$356

$119

$49

Boston Celtics

36-46

3

16,201

$56

5.7

$290

$97

$25.6

Detroit Pistons

54-28

3

21,290

$74

5.5

$284

$102

$23.6

Houston Rockets

45-37

2

15,629

$53

5

$278

$82

$15.2

Lower-Performers

Memphis Grizzlies

50-32

0

15,188

$54

1.1

$227

$63

-$19.7

Milwaukee Bucks

41-41

0

16,834

$62

1.6

$174

$70

-$15.1

Golden State Warriors

37-45

0

16,235

$51

2.2

$188

$70

$7.8

Seattle Supersonics

37-45

0

15,399

$56

3.5

$196

$70

$2.4

Los Angeles Clippers

28-54

0

16,229

$46

16

$208

$72

$15.9

Sources: www.forbes.com; www.insidehoops.com; www.NBA.com

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