2003, Volume 06, Issue 2
Telemarketing: "Do-Not-Call" Quiz
Graziadio Business Report, 2003, Volume 6, Number 2
The article by Palmer and Gehlen on telemarketing in this issue of GBR will provide many, although not all, of the answers to these questions. If you get stuck, you may want to refer back to "Do Not Call! Hanging Up on Telemarketing?"
| 1. According to the Direct Marketing Association, the value of the goods and services purchased by Americans from telemarketers in 2001 was: | |
| A) | $500 million. |
| B) | $1.5 billion. |
| C) | $2 billion. |
| D) | More than $2.5 billion. |
| 2. The "Do-Not-Call List" being established by the Federal Trade Commission will prohibit: | |
| A) | Sales calls or solicitations from almost all business. |
| B) | All calls requesting contributions to charitable organizations. |
| C) | Calls from political parties or candidates requesting either money or your support at the polls. |
| D) | All of the above. |
| 3. If you register for the federal do-not-call list, which of the following companies would still be able to call you to offer new products or services? | |
| A) | The bank where you have your checking account. |
| B) | Your long-distance phone company. |
| C) | The automobile dealer from whom you bought a car last month. |
| D) | All of the above. |
| E) | None of the above. |
| 4. Under the new do-not-call regulation, calls soliciting funds for charitable causes may still be made: | |
| A) | Without any restrictions. |
| B) | Only if the charity operates in the state in which the person being called lives. |
| C) | Only if the calling organization does not keep more than 10% of the gross proceeds for its own expenses. |
| D) | By the charity itself (its own employees or volunteers), but not by a commercial call center. |
| 5. Which of the following organizations would you think has lobbied strongly for a federal do-not-call list? | |
| A) | The United Way. |
| B) | The Automobile Club of America. |
| C) | The American Association of Retired People (AARP). |
| D) | The Police League. |
| 6. The cost for an individual to register for the federal do-not-call list is: | |
| A) | Nothing. |
| B) | A one-time fee of $5. |
| C) | A one-time fee of $25. |
| D) | An annual fee of $10. |
| 7. If you sign up for the do-not-call list, companies to whom you owe money will be prohibited from calling to try to collect those funds. | |
| A) | True. |
| B) | False. |
| 8. You may register your business phone number as well as your residential phone number on the federal do-not-call list. | |
| A) | True. |
| B) | False. |
| 9. Predictive dialers are a critical part of telemarketing because: | |
| A) | They allow better targeting of calls to people who are likely to respond to the sales pitch. |
| B) | They allow several people to be called at the same time, thus making it more likely that there will be another live person for the telemarketer to speak to as soon as one call is finished. |
| C) | They eliminate the problem of "abandoned calls." |
| D) | All of the above. |
| 10. If you request that your name be taken off the list when a telemarketing company calls you, that company must: | |
| A) | Take your name off of that list, but it does not have to remove your name from other lists it may have for other clients. |
| B) | Take your name off all lists of any clients for whom it performs telemarketing services. |
| C) | Not call you again for any client, but it can send that list to another telemarketer who is free to call from the same list. |
| D) | None of the above. The telemarketer does not have to honor your request at all unless it chooses to do so. |
If you are one of those who has been annoyed or amused by telemarketers at some point, you may enjoy the Telemarketing LOOP, the section of GBR that takes a somewhat irreverent look at various business practices.
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