GBR

2000, Volume 03, Issue 2

Thinking of doing an IPO?

Thinking of doing an IPO?

Critical information for deciding whether the time is right

Michael Davis, PhD


Serving each other on the inside

Serving each other on the inside

Proven method for improving Internal customer service

Charles D. Kerns, PhD


Managing innovation through corporate venturing

Managing innovation through corporate venturing

New management models boost large firms in emerging markets

Charles A. Morrissey, PhD


The Death of the Sales Force?

The Death of the Sales Force?

ECR model may place emphasis on service and technical support

David McMahon, PhD


Will Marketers survive the

Will Marketers survive the "Information Age?"

High touch may be vital in a world with "perfect" competition

William R. Smith, PhD


Conversation with Daniel Burnham

Conversation with Daniel Burnham

Raytheon's Daniel Burnham Reflects On His Rise To The Top

Robert Fulmer, PhD


Conversation with Steven J. Goldman

Conversation with Steven J. Goldman

Steven J. Goldman Manages Growth at Power-One, Inc.

Charles J. McPeak, MBA, CPA



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The opinions expressed are those of the authors and do not necessarily reflect the views of the
Graziadio School of Business and Management or Pepperdine University.