GBR E-Commerce Quiz

The Graziadio Business Report E-Commerce Quiz

Developed by GBR Managing Editor Frieda Gehlen.

1.	In dollar value terms, a comparison of retail e-commerce and business-to-business commerce on the Internet in 1998 finds that:
	a) The dollar value of the two forms of e-commerce was approximately equal. b) The dollar value of retail e-commerce was approximately twice that of the business-to-business segment. c) Business-to-business commerce accounted for by far the largest share.

2. At this point in time, the items most frequently sold in retail e-commerce are:

a) Books, CD's, toys and other relatively small and inexpensive items.
b) Apparel
c) Electronic equipment, including computers and peripherals.
d) Food specialties, wine, art, and other unique and hard-to-find gift-type items.

3. The online retail companies that have been most successful so far have spent comparatively little on traditional marketing activities, relying instead on attractive and easy-to-use websites, strong word of mouth among "first movers," and click-through advertising banners online.

a) True
b) False

4. The term "clicks and mortar" refers to:

a) The process by which goods purchased online are ordered, warehoused, packed and shipped.
b) Companies that only sell online, such as Amazon, and have no traditional "bricks and mortar" stores.
c) "Bricks and mortar" stores that specialize in electronic equipment for use on the Internet.
d) Retail firms that sell both through their traditional "bricks and mortar" stores and online.

5. This past holiday season, online e-commerce captured what percentage of the holiday retail spending?

a) Less than 5%
b) Between 5% and 7%
c) Between 10% and 15%
d) More than 20%

6. In the beginning of e-commerce, male shoppers outnumbered female shoppers online. It is estimated that this holiday season:

a) The number of men and women who shopped online was about even.
b) Men still outnumber women by 15%, but the forecast is that the numbers will be equal within a couple of years.
c) Women online shoppers outnumbered men online shoppers in about the same ratios that they did in traditional retail shopping.

7. The tax moratorium and access to, and use of, the Internet is currently set to expire in:

a) 2000
b) 2001
c) 2004
d) It is now permanent and will not expire.

8. While no one can be certain, researchers estimate that if e-commerce retailers had to charge and collect sales taxes on goods sold over the Net, the effect would be:

a) Negligible. People who shop online do so for the selection and convenience.
b) Minor, maybe slowing the growth of e-commerce by 3-5% of what it potentially would have been otherwise.
c) Significant, perhaps as much as 30%.

9. Investors have been more cautious about their investments in Internet start-up companies than they traditionally have been about most other Initial Public Offerings (IPOs).

a) True
b) False

10. While online shoppers may still have concerns about the security of their credit card numbers and other personal information, compared with "bricks and mortar" retailers, e-commerce merchants have:

a) Fewer problems with attempted fraud by customers
b) About the same problems with fraud as traditional "bricks and mortar" stores.
c) More problems with attempted fraud by customers.

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2.	At this point in time, the items most frequently sold in retail e-commerce are:
	a) Books, CD's, toys and other relatively small and inexpensive items. b) Apparel c) Electronic equipment, including computers and peripherals. d) Food specialties, wine, art, and other unique and hard-to-find gift-type items.

3.	The online retail companies that have been most successful so far have spent comparatively little on traditional marketing activities, relying instead on attractive and easy-to-use websites, strong word of mouth among "first movers," and click-through advertising banners online.
	a) True b) False

4.	The term "clicks and mortar" refers to:
	a) The process by which goods purchased online are ordered, warehoused, packed and shipped. b) Companies that only sell online, such as Amazon, and have no traditional "bricks and mortar" stores. c) "Bricks and mortar" stores that specialize in electronic equipment for use on the Internet. d) Retail firms that sell both through their traditional "bricks and mortar" stores and online.

5.	This past holiday season, online e-commerce captured what percentage of the holiday retail spending?
	a) Less than 5% b) Between 5% and 7% c) Between 10% and 15% d) More than 20%

6.	In the beginning of e-commerce, male shoppers outnumbered female shoppers online. It is estimated that this holiday season:
	a) The number of men and women who shopped online was about even. b) Men still outnumber women by 15%, but the forecast is that the numbers will be equal within a couple of years. c) Women online shoppers outnumbered men online shoppers in about the same ratios that they did in traditional retail shopping.

7.	The tax moratorium and access to, and use of, the Internet is currently set to expire in:
	a) 2000 b) 2001 c) 2004 d) It is now permanent and will not expire.

8.	While no one can be certain, researchers estimate that if e-commerce retailers had to charge and collect sales taxes on goods sold over the Net, the effect would be:
	a) Negligible. People who shop online do so for the selection and convenience. b) Minor, maybe slowing the growth of e-commerce by 3-5% of what it potentially would have been otherwise. c) Significant, perhaps as much as 30%.

9.	Investors have been more cautious about their investments in Internet start-up companies than they traditionally have been about most other Initial Public Offerings (IPOs).
	a) True b) False

10.	While online shoppers may still have concerns about the security of their credit card numbers and other personal information, compared with "bricks and mortar" retailers, e-commerce merchants have:
	a) Fewer problems with attempted fraud by customers b) About the same problems with fraud as traditional "bricks and mortar" stores. c) More problems with attempted fraud by customers.