Inside Info from The Graziadio School...


Our E-Marketing Delivered You to
The E-Commerce
LOOP!

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Help The LOOP Investigate E-Commerce!
You are invited to assist The LOOP's Investigative Staff
gain first-hand knowledge of E-Commerce.
For a limited time, LOOP T-Shirts are available for only $29.95.
Your support will help us address these important questions...
1. Is it really possible to start an online business with nothing but a clever idea?
2. Are people really willing to provide credit card information
to an unknown vendor for an unseen product?
3. How difficult is it for an online business with no assets to offer an IPO?
E-Mail us today and we'll notify you when our order system is working.

 

Heating Up the 'Net
"By many credible estimates, e-commerce, including the vast business-to-business segment of Internet buying and selling, will account for approximately $2 trillion of annual economic activity by 2004. That's roughly one-quarter of the U.S. economy taking shape in the time it takes to put a kid through high school." (WSJ, 12/31/99)

 

E-Commerce
LOOPtoids

Internet Demographics
(Forrester Research)
Average age of Internet users - 35
Percentage of users who have purchased online - 76
Percentage of electronic shopping carts abandoned before a sale is completed - 66
Estimated business-to-business sales in 1999 -
$109 billion
Predicted Y2K retail sales - $2 billion
#2 brand name among US teens & young adults - Yahoo!

Top 3 Ways to Beef up E-Service
(Forrester Research)
1. Responsive customer service.
2. A simple return process.
3. Easy order tracking.

Internet Sales
(ecommerce.guide.com)
Increase in 1999 holiday sales over 1998 - 300%
Average # of purchases by holiday shoppers - 6
Average price of each holiday purchase - $134
1999 travel-related sales - $5 Billion
Y2K travel-related sales estimate - $30 Billion

 

 

Web Solution for Paper Greeting Cards
Snailgram.com, which recently launched as a site that enables customers to use the Internet to buy and send paper greeting cards along with gift certificates.

 
Out of The LOOP...

"If you can't make it good, at least make it look good."
Bill Gates
 

Ten Secrets of Selling Online
1. Work Works
2. Choose the Right Niche
3. High Production Values
4. Make Your Site Easy
5. Be Real
6. Emphasize Service
7. Promote Your Site
8. Lower Your Prices
9. Change Your Site
10. Patience

Text copyright © 1999 Paul Graham. Feel free to reproduce any of this text on your own Web site, so long as you reproduce it verbatim, and include this message. For any other use, please contact the author.

Is Slower Better?
"The primary hurdles to widespread adoption of B2B (business-to-business) strategies are not technological but organizational and all too human, in the view of Stanford University professor Hau Lee, who has spent his career studying supply-chain management. 'Large corporations,' he says, ' are slower to let go of old business practices. They believe maintaining the status quo will help them preserve their commanding position as a market leader.'" (TIME, Sept. 6, 1999)

E*Trade Leads Internet Advertisers
Online brokerage firm E*Trade was the leading Internet advertiser in the first nine months of 1999 according to Competitive Media Reporting with expenditures of $89 million in the nine-month period. This was up 424.5 percent from $17 million in the 1998 period, CMR said. Discount retailer Value America Inc. was second with $46.5 million and Charles Schwab was third with $40.8 million.

Sprint PCS Wireless Web and Amazon.com
Offer Online Shopping by Wireless Phone
Amazon.com and Sprint PCS have announced the availability of online shopping at Amazon.com from Internet-ready Sprint PCS Phones. Two-way transactional electronic commerce services are now available for customers to utilize for shopping on the Internet via their Sprint PCS Phones. Sprint PCS users are also able to access their stock portfolios, check the news, or see if a flight is on time. According to a Yankee Group assessment, there were an estimated 220 million worldwide digital wireless-phone subscribers last year, and 150 million Internet users. Internet-enabled "Smart Phones" are expected to have 48 million users worldwide by 2002.

 

Warning Signs
of E-Commerce Fraud
(Source: Yahoo)

1. Suspect ship address. Most fraudulent orders come from Romania, Macedonia, Belarus, Pakistan, Russia, Lithuania, Egypt, Nigeria, Colombia, Malaysia, and Indonesia.

2. Untraceable email address. In fraud orders, the customer's email address is often at one of the free email services, like Hotmail or Usa.net, which are comparatively untraceable.

3. Expensive items. Be wary of big orders, especially for brand-name items.

4. Multiple items. It is a bad sign, for example, if someone orders three watches or three Walkmen at once.

5. Express shipping. Most fraudulent orders specify overnight or 1-day shipping.

6. Shipping address differs from billing address. If you are selling valuable items, it can be a good policy only to ship to the billing address of the card.

7. Suspicious billing address. If the billing address is 123 Main St, New York, the order is probably fraud. You can use Yahoo! Maps to see if the address really exists.

8. New Site. Newly opened sites are more often targeted, perhaps in the belief that the merchants will be inexperienced.

9. Leave at door. If someone placing a very valuable order says just to leave it at the door, it could be a sign that a crook is using some unwitting person's house as a drop-off point. (Solution: require a signature.)

10. As a general rule, you should never ship a valuable order unless it checks out. And be aware that, for international orders, getting a valid authorization is no guarantee that the order is legitimate.

Super Models
"Traditionally, industry has used three communications channels: face-to-face, phone/fax and mail. The Net enables new market models - auctions, aggregators and exchanges - that fundamentally change how markets operate." (TIME, Sept. 6, 1999)

 

ZDNet Rates E-Commerce Sites
10 Best Sites

10 Worst Sites

 

Out of The LOOP...

Who Wants a Low Hit Counter?

Custom Counters by Federico


Book Loop...


Ed Rockey
suggests

Corporate Creativity: How Innovation and Improvement Actually Happen
Alan G. Robinson and Sam Stern

Charlie Kerns
suggests

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Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success
Leonard L. Berry

Chuck Morrissey
suggests

Competing on the Edge: Strategy as Structured Chaos
Shona L. Brown and Kathleen M. Eisenhardt

Terri Egan
suggests

The Active Life
Parker Palmer

Brad Zehner
suggests

Against the Gods
Peter L. Bernstein

Tom Nykiel
suggests

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The New Fit or Fat
Covert Bailey

Bruce Hansen
suggests
...

Maverick
Ricardo Semler

Dave & Jill Hitchin
suggest...

Your Money or Your Life
Joe Dominguez and Vicki Robin

Your Loopmaster
suggests...

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Leadership and the New Science: Learning About Organization from an Orderly Universe
Margaret J. Wheatley

Out of The LOOP...

"Those parts of the system that you can hit with a hammer (not advised) are called hardware; those  that you can only curse at are called software."
Anonymous


Loop du Jour...


Got Art?

Paintingsdirect.com


Upcoming...


March 9 - Evening reception in Orange County with Shawn Church. Mr. Church is a Co-founder of LiquidMarket, an Internet company focused on providing advanced search engine and purchasing technologies to online shoppers. Founded in June of 1998, LiquidMarket was purchased by Xoom.com in July of 1999 for $47 million in stock. Topics covered will include financing, recruiting and hiring, management structure, product development, and the sale of the company to outside interests. Location TBA in Orange County. Registration, networking & light hors d'oeuvres begin at 6:30 p.m. Program begins at 7:30 p.m. TICKET COSTS: $20 for Management Partners $35 for all others. Please respond to The Graziadio School Alumni Office at (310) 568-5761.


Nadir...


Are You a Spammer?


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